@font-face {
  font-family: 'Fraunces';
  font-style: normal;
  font-weight: 400 600;
  font-display: swap;
  src: url(/assets/fonts/fraunces-400-600.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url(/assets/fonts/ibm-plex-mono-400.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'IBM Plex Mono';
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url(/assets/fonts/ibm-plex-mono-500.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Instrument Sans';
  font-style: normal;
  font-weight: 400 600;
  font-stretch: 100%;
  font-display: swap;
  src: url(/assets/fonts/instrument-sans-400-600.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root{
  --paper:#F5F1E8;--paper-2:#FFFDF8;--paper-3:#ECE5D6;
  --ink:#16140F;--ink-2:#38342C;--muted:#6A655B;--line:#DCD4C3;
  --spot:#C93D14;--spot-bright:#E8562A;--spot-wash:#F9E3D9;--good:#1E7A4C;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Instrument Sans",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --radius:6px;--wrap:1180px;--pad:clamp(16px,4vw,32px);
}
*{box-sizing:border-box}
[hidden]{display:none !important}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
p{margin:0 0 16px}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--pad)}
.skip{position:absolute;left:-9999px;top:0}
.skip:focus{left:16px;top:16px;z-index:10;background:var(--ink);color:var(--paper);padding:10px 14px;border-radius:var(--radius)}
:focus-visible{outline:3px solid var(--spot-bright);outline-offset:3px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

h1,h2,h3{font-family:var(--serif);font-weight:500;letter-spacing:-.015em;line-height:1.06;margin:0;text-wrap:balance}
h1{font-size:clamp(44px,6.4vw,84px)}
h2{font-size:clamp(32px,4.2vw,52px)}
h3{font-size:22px;line-height:1.2}
.eyebrow{font:500 13px/1.2 var(--mono);letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin:0 0 18px}
.muted{color:var(--muted)}

.btn{display:inline-flex;align-items:center;justify-content:center;min-height:48px;padding:0 22px;border-radius:var(--radius);border:1px solid transparent;font:600 16px/1 var(--sans);text-decoration:none;cursor:pointer;transition:background-color .15s}
.btn-spot{background:var(--spot);color:#fff}
.btn-spot:hover{background:#B03510}
.btn:disabled{opacity:.6;cursor:progress}

/* header */
.site-head{border-bottom:1px solid var(--line)}
.site-head .wrap{display:flex;align-items:center;gap:28px;min-height:72px}
.logo{display:inline-flex;align-items:center;gap:10px;font:600 22px/1 var(--sans);letter-spacing:-.01em;text-decoration:none}
.logo .dot{width:14px;height:14px;border-radius:50%;background:var(--spot-bright)}
.logo .light{font-weight:400}
.nav{display:flex;gap:28px;margin-left:auto;font-size:15px}
.nav a{text-decoration:none;color:var(--ink-2);padding:12px 0}
.nav a:hover{color:var(--ink);text-decoration:underline;text-underline-offset:5px}
.head-cta{min-height:44px;padding:0 16px;font-size:15px}
.head-cta.alone{margin-left:auto}
@media (max-width:860px){.nav{display:none}.head-cta{margin-left:auto}}

/* hero */
.hero{padding:clamp(40px,7vw,88px) 0 clamp(56px,8vw,104px)}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);gap:clamp(32px,5vw,72px);align-items:center}
.lede{font-size:clamp(18px,1.6vw,21px);color:var(--ink-2);max-width:33em;margin:24px 0 32px;text-wrap:pretty}
.lede strong{color:var(--ink);font-weight:600}
.check{display:grid;grid-template-columns:1fr 1fr;gap:12px;max-width:620px}
.field{display:flex;flex-direction:column;gap:6px}
.field label{font-size:14px;font-weight:500;color:var(--ink-2)}
.field input{min-height:52px;padding:0 14px;border:1px solid #CFC6B3;border-radius:var(--radius);background:var(--paper-2);font:400 17px var(--sans);color:var(--ink);width:100%}
.field input::placeholder{color:#9A9384}
.field input:focus{border-color:var(--ink);outline:none;box-shadow:0 0 0 3px var(--spot-wash)}
.field input[aria-invalid="true"]{border-color:var(--spot)}
.err{margin:0;font-size:13.5px;color:var(--spot)}
.optin{grid-column:1/-1;display:flex;gap:10px;align-items:flex-start;font-size:14.5px;color:var(--ink-2);padding:6px 0;cursor:pointer}
.optin input{flex:none;width:20px;height:20px;margin:2px 0 0;accent-color:var(--spot)}
.check .btn{grid-column:1/-1;min-height:56px;font-size:17px}
.fine{grid-column:1/-1;margin:0;font-size:13.5px;color:var(--muted)}
.trap{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.done{max-width:620px;padding:24px;background:var(--paper-2);border:1px solid var(--line);border-radius:var(--radius)}
.done:focus{outline:none}
.done h3{margin-bottom:8px}
.done p{margin:0}
@media (max-width:640px){.check{grid-template-columns:1fr}}

.hero-figure{position:relative;margin:0}
.hero-figure img{width:100%;aspect-ratio:2/3;object-fit:cover;border-radius:4px;box-shadow:0 30px 60px -30px rgba(22,20,15,.38)}
.spot-ring{position:absolute;left:66%;top:52.5%;width:52%;aspect-ratio:1;border:2px solid var(--spot-bright);border-radius:50%;transform:translate(-50%,-50%);pointer-events:none}
.spot-tag{position:absolute;left:60%;top:30%;background:var(--ink);color:var(--paper);font:500 12px/1 var(--mono);letter-spacing:.04em;padding:9px 12px;border-radius:999px;white-space:nowrap}
.spot-tag::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--spot-bright);margin-right:8px;vertical-align:1px}
@media (prefers-reduced-motion:no-preference){.spot-ring{animation:ring 1.4s cubic-bezier(.2,.7,.2,1) .3s both}}
@keyframes ring{from{opacity:0;transform:translate(-50%,-50%) scale(1.3)}to{opacity:1;transform:translate(-50%,-50%) scale(1)}}
@media (max-width:900px){.hero .wrap{grid-template-columns:1fr}.hero-figure{max-width:460px}}

/* sections */
.section{padding:clamp(56px,8vw,112px) 0;border-top:1px solid var(--line)}
.split{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,88px);align-items:start}
.split .copy p{max-width:32em;color:var(--ink-2);font-size:18px}
.split h2{margin-bottom:24px}
@media (max-width:900px){.split{grid-template-columns:1fr}}

.chat{background:var(--paper-2);border:1px solid var(--line);border-radius:10px;padding:22px;display:grid;gap:14px;font-size:16px}
.chat .q{justify-self:end;background:var(--ink);color:var(--paper);padding:12px 16px;border-radius:14px 14px 4px 14px;max-width:86%}
.chat .a{background:var(--paper-3);padding:14px 18px;border-radius:14px 14px 14px 4px;max-width:94%}
.chat .a ol{margin:8px 0 0;padding-left:20px}
.chat .a li{margin:4px 0}
.chat .you{display:flex;align-items:center;gap:10px;border-top:1px dashed var(--line);padding-top:14px;font-size:15px;color:var(--muted)}
.chat .you i{flex:none;width:12px;height:12px;border-radius:50%;border:2px solid var(--spot-bright)}
.caption{font:400 12.5px var(--mono);color:var(--muted);margin:10px 0 0}

/* offer */
.offer .wrap{display:grid;grid-template-columns:minmax(0,.85fr) minmax(0,1.15fr);gap:clamp(32px,6vw,88px)}
.price-card{position:sticky;top:28px;align-self:start}
.price{display:flex;align-items:baseline;gap:10px;margin:32px 0 6px}
.price b{font:500 clamp(68px,8vw,96px)/1 var(--serif);letter-spacing:-.03em}
.price span{font-size:18px;color:var(--muted)}
.terms{list-style:none;padding:0;margin:18px 0 30px;display:grid;gap:10px}
.terms li{display:flex;gap:12px;align-items:baseline}
.terms li::before{content:"";flex:none;width:8px;height:8px;border-radius:50%;background:var(--spot-bright);transform:translateY(-2px)}
.steps{list-style:none;margin:0;padding:0}
.steps li{display:grid;grid-template-columns:72px 1fr;gap:20px;padding:30px 0;border-top:1px solid var(--line)}
.steps li:last-child{border-bottom:1px solid var(--line)}
.steps .n{font:500 40px/1 var(--serif);color:var(--spot)}
.steps h3{margin-bottom:8px}
.steps p{margin:0;color:var(--ink-2)}
@media (max-width:900px){.offer .wrap{grid-template-columns:1fr}.price-card{position:static}}
@media (max-width:520px){.steps li{grid-template-columns:52px 1fr;gap:14px}.steps .n{font-size:32px}}

/* report */
.report-wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,6vw,88px);align-items:start}
.report-wrap .copy p{color:var(--ink-2);font-size:18px;max-width:28em}
.report-wrap h2{margin-bottom:24px}
.sample-label{display:flex;align-items:center;gap:8px;font:500 12.5px var(--mono);color:var(--muted);margin:0 0 12px}
.sample-label::before{content:"";width:8px;height:8px;border-radius:50%;border:1.5px solid var(--muted)}
.sheet{background:var(--paper-2);border:1px solid var(--line);border-radius:3px;box-shadow:0 1px 0 rgba(22,20,15,.04),0 24px 48px -24px rgba(22,20,15,.28);padding:clamp(22px,3vw,36px);font-size:15px}
.sheet-head{display:flex;justify-content:space-between;flex-wrap:wrap;gap:6px 16px;align-items:baseline;border-bottom:2px solid var(--ink);padding-bottom:12px;margin-bottom:4px}
.sheet-head b{font:500 24px/1.1 var(--serif)}
.sheet-head span{font:400 12.5px var(--mono);color:var(--muted)}
.sheet h4{font:500 12px/1 var(--mono);text-transform:uppercase;letter-spacing:.07em;color:var(--muted);margin:24px 0 12px}
.score{display:flex;align-items:center;gap:20px;flex-wrap:wrap}
.score b{font:500 46px/1 var(--serif)}
.dots{display:grid;grid-template-columns:repeat(10,14px);gap:6px}
.dots i{display:block;width:14px;height:14px;border-radius:50%;border:1.5px solid #BDB4A2}
.dots i.on{background:var(--spot-bright);border-color:var(--spot-bright)}
.score small{flex-basis:100%;font-size:13px;color:var(--muted)}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.checks li{display:grid;grid-template-columns:22px 1fr;gap:10px;align-items:start}
.checks .mark{width:22px;height:22px;border-radius:50%;display:grid;place-items:center}
.checks .ok{background:var(--good)}
.checks .no{background:var(--spot)}
.cols{display:grid;grid-template-columns:1fr 1fr;gap:0 32px}
.rivals{width:100%;border-collapse:collapse;font:400 14px var(--mono)}
.rivals td{padding:7px 0;border-bottom:1px dashed var(--line)}
.rivals td+td{text-align:right}
.rivals .you td{color:var(--spot);font-weight:500}
.plain{margin:0;padding-left:18px}
.plain li{margin:5px 0}
.sheet-foot{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px 24px;margin-top:24px;padding-top:14px;border-top:1px solid var(--line);font-size:14px;color:var(--ink-2)}
.sheet-foot b{font-family:var(--mono);font-weight:500}
@media (max-width:900px){.report-wrap{grid-template-columns:1fr}}
@media (max-width:560px){.cols{grid-template-columns:1fr}}

/* how */
.how ol{list-style:none;margin:44px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:32px;position:relative}
.how ol::before{content:"";position:absolute;top:14px;left:14px;right:14px;height:1px;background:var(--line)}
.how li{position:relative;padding-top:48px}
.how .num{position:absolute;top:0;left:0;width:29px;height:29px;border-radius:50%;background:var(--paper);border:2px solid var(--spot-bright);display:grid;place-items:center;font:500 13px/1 var(--mono);color:var(--spot)}
.how h3{margin-bottom:8px}
.how p{margin:0;color:var(--ink-2);max-width:22em}
@media (max-width:760px){.how ol{grid-template-columns:1fr;gap:28px}.how ol::before{top:14px;bottom:14px;left:14px;right:auto;width:1px;height:auto}.how li{padding:2px 0 0 52px}}

/* care */
.care .wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:clamp(32px,6vw,88px);align-items:center}
.care img{width:100%;aspect-ratio:3/2;object-fit:cover;border-radius:4px}
.care .intro{color:var(--ink-2);font-size:18px;margin-top:20px;max-width:30em}
.care ul{list-style:none;padding:0;margin:24px 0 0}
.care li{display:grid;grid-template-columns:24px 1fr;gap:12px;padding:15px 0;border-top:1px solid var(--line)}
.care li::before{content:"";width:10px;height:10px;border-radius:50%;background:var(--spot-bright);margin-top:9px}
@media (max-width:900px){.care .wrap{grid-template-columns:1fr}}

/* band */
.band{background:var(--ink);color:var(--paper);padding:clamp(52px,7vw,88px) 0}
.band .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:28px}
.band h2{max-width:15em}
.band p{color:#D2CBBB;max-width:34em;margin:14px 0 0}

/* faq */
.faq .wrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(32px,6vw,88px)}
details{border-top:1px solid var(--line)}
details:last-child{border-bottom:1px solid var(--line)}
summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:16px;align-items:center;min-height:44px;padding:20px 0;font:500 20px/1.3 var(--serif)}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";flex:none;font:400 28px/1 var(--sans);color:var(--spot);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{margin:0 0 22px;color:var(--ink-2);max-width:40em}
@media (max-width:900px){.faq .wrap{grid-template-columns:1fr}}

.closing{text-align:left}
.closing .wrap{display:flex;flex-wrap:wrap;align-items:end;justify-content:space-between;gap:24px}
.closing p{margin:12px 0 0;font-size:18px}

/* footer */
.site-foot{border-top:1px solid var(--line);padding:40px 0 56px;font-size:14px;color:var(--muted)}
.site-foot .wrap{display:grid;grid-template-columns:auto 1fr;gap:20px 56px;align-items:start}
.site-foot p{margin:0 0 8px;max-width:62em}
.site-foot nav{display:flex;gap:20px;flex-wrap:wrap;margin-top:6px}
.tbc{border-bottom:1px dashed var(--spot);color:var(--ink-2)}
@media (max-width:700px){.site-foot .wrap{grid-template-columns:1fr}}

/* privacy and thanks pages */
.legal{padding:clamp(40px,6vw,88px) 0 clamp(56px,8vw,104px)}
.legal h1{font-size:clamp(40px,5.4vw,64px);max-width:14em;margin-bottom:20px}
.legal h2{font-size:clamp(24px,2.6vw,30px);margin:44px 0 14px}
.legal p,.legal li{color:var(--ink-2);max-width:40em}
.legal .lede{margin:0 0 8px}
.legal ul{margin:0 0 16px;padding-left:20px}
.legal li{margin:6px 0}
.legal .btn{margin-top:20px}